If a large percentage of monthly active users use the service that frequently, it shows how successful a company has been at integrating its service into the daily lives of its customers. Here is a look at how the number of active users at Facebook has grown: 1 million End of 2004. For instance, the count of daily active users measures those who use a service daily. In addition, Facebook says it had 751 million monthly active mobile users in the first quarter, up 10 percent from 680 million in the fourth quarter of 2012. Other metrics beyond monthly active users are also important. By contrast, falling monthly active user counts can indicate that people have moved away from a given service and are either favoring a competing offering or simply becoming tired of that particular company. Because social media thrives on the network effect of having more people using the service, rising monthly active user counts create a positive feedback loop that encourages even more growth in the future. We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or took an action to share co. That, in turn, allows the company to monetize its service more effectively, reaping larger revenues from ad sales and other sources that rely on traffic volumes to boost cash inflows.įor social media companies, the monthly active user count is even more important. Answer (1 of 2): The current answer is defined in FB's 10K dated 12/31/12 FB-10K : 'Monthly Active Users (MAUs). Consistent growth in monthly active users indicates that a business is attractive enough to increase its customer base. In general, the more customers a business has, the better. Going forward, Facebook only measures registered users who log in and visit the site online or with a mobile device, or who use the Messenger app during the period. For instance, in late 2015, Facebook changed its definition of monthly active user to exclude those who shared content or other activity by using a third-party website or app that integrated Facebook information. The definition of a monthly active user might sound simple, but it's actually subject to interpretation. If the same person subsequently goes an entire month without using the service, then monthly active users for the company providing the service will drop by one during that month.
If someone uses the service at least once during a given month, then that person should show up as a monthly active user. The idea behind monthly active users is to measure users who use a service at least occasionally. The metric of monthly active users is designed to focus on a service-based company's most important customers. Yet because most Internet-reliant companies get more revenue from users who actually use their services on a regular basis, it's not enough just to look at the total number of people who sign up for a given company's services.
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